Message About Nutrition
A nutrition message in a marketing campaign for a food product is commonplace today. In recent years, public relations efforts have focused on diet and health. For example, the American Egg Board describes the role of the egg in a healthy diet; Ocean Spray, Inc. and the National Sugar Association give tips on how to feed "picky eaters"; the California Prune Board has promoted prune puree as a natural substitute for butter or margarine in baked goods; and McDonalds gave "Food Fundamentals" in their Happy Meals.
In contrast, as recently as the mid-1960s, the recipe release was the standard public relations tool. Food editors were resistant to placing nutrition stories; they did not want "to preach" to readers. Today, nutrition educators in both the public and private sectors use focus groups and surveys, press releases, public service announcements, and media campaigns to promote healthy diets.
What is Nutrition Public Relations?
Public relations is part of the overall communication process that embraces both advertising and marketing. It is "the management function that identifies, establishes and maintains a mutually beneficial relationship between an organization and the various publics on whom its success or failure depends" (Cutlip et al., 1985).
As far back as the early 1970s, calls for partnerships between public and business interests to produce exciting, effective materials that teach were made. Partnerships and cooperation would make it possible for Americans to make informed food choices by improving the consumer's access to information vital to nutritional health and well being (Marks, 1977). The partnerships of professional organizations with industry are not without controversy, but they can and have been used to help the public adopt healthy eating patterns.
(article provided by Nutrition Today)
Public Relations Information
- National Nutrition Month Scrapbooks
- Broward County
- Palm Beach
- Southwest Florida
- Space Coast
- West Florida
- Small Facilities